Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Saudi Arabia

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Saudi Arabia, chennai and europe countries. You can find many jobs for freshers related to the job positions in Saudi Arabia.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Saudi Arabia
Search Engine Marketing (SEM) Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. . This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Explore advanced concepts like remarketing, geo-targeting, and campaign automation.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Nishant

Mobile: +91 9446600368
Location: Gujarat, Online (Saudi Arabia)
Qualification: BE IT

Experience: I am an experienced Python Django developer with expertise in developing robust backend services RESTful APIs and database management using  more..

Aishwarya

Mobile: +91 9895490866
Location: Karnataka, Online (Saudi Arabia)
Qualification: BE

Experience: 7 Month of experience in Python programming Python HTML CSS POWER BI Excel Git & GitHub Data Analytics Databases: SQL  more..

Hridyanshi

Mobile: +91 9895490866
Location: Delhi, Online (Saudi Arabia)
Qualification: Pursuing btech

Experience: Content Writing: Skilled in crafting engaging and informative content for various platforms including blogs websites and social media Strong command  more..

Mohammed

Mobile: +91 91884 77559
Location: Karnataka, Online (Saudi Arabia)
Qualification: B.E.in E&C

Experience: Manual testing servicenow itsm |   more..

Priyadharshini

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Saudi Arabia)
Qualification: MCA

Experience: Python and django front end developer  more..

Shivani

Mobile: +91 91884 77559
Location: Maharashtra, Online (Saudi Arabia)
Qualification: B tech

Experience: I am having 3+ year of experience manual testing Involved in writing test case executing test cases functional and non  more..

Shalendra

Mobile: +91 91884 77559
Location: Delhi, Online (Saudi Arabia)
Qualification: B.Tech (CSE)

Experience: Hi I am working as Frontend web developer in USA based company since 1 5+ years Tech Skills : HTML  more..

BIPINNATH

Mobile: +91 91884 77559
Location: Kerala, Online (Saudi Arabia)
Qualification: BTech

Experience: I have 2 years of experience in PHP working as faculty cum developer at infodawn Pathanamthitta Have completed 3 live  more..

Supriya

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Saudi Arabia)
Qualification: b.arch

Experience: revit CAD project management project documentation design and develop  more..

Vishnu

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Saudi Arabia)
Qualification: B.E

Experience: I am writing to express 3 years experience in Android Developer position I successful completed and published play store in  more..

Seeni

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Saudi Arabia)
Qualification: Bachelor Of Engineering

Experience: A highly skilled and motivated back-end Python developer with 3+ years of experience specializing in designing and implementing robust web  more..

Karan

Mobile: +91 9446600368
Location: Pune, Online (Saudi Arabia)
Qualification: MCA

Experience: I would like to express my extensive experience in software development acquired over the course of one year Initially I  more..

Meenu

Mobile: +91 91884 77559
Location: Ernakulamr, Online (Saudi Arabia)
Qualification: Btech ec

Experience: Knowledge in programming languages Good in team works Good communication skills Strong knowledge in manual testing   more..

Gauransh

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Saudi Arabia)
Qualification: B.Tech

Experience: An Engineering graduate from NIT Jalandhar I possess strong technical and analytical skills Proficient in AutoCAD StaadPro and SQL I  more..

Shailja

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Saudi Arabia)
Qualification: BCA

Experience: React Js • HTML Developer • UI Development • SASS CSS LESS • Problem Solving Skills • Responsive Web Design  more..

Yasar

Mobile: +91 89210 61945
Location: Maharashtra, Online (Saudi Arabia)
Qualification: Mba pursuing

Experience: Sql Networking Negotiation Business Planning Powerbi analytical thinking Business development business analytics Microsoft Azure product management public relationship Have one  more..

Sonali

Mobile: +91 98474 90866
Location: Maharashtra, Online (Saudi Arabia)
Qualification: Msc(cs)

Experience: Done SOftware testing course in Qspider pune proficient in software testing having good knowledge about java Sql  more..

Ashish

Mobile: +91 91884 77559
Location: Haridwar India , Online (Saudi Arabia)
Qualification: Btech

Experience: I am full stack developer with skills like html css bootstrap javascript jQuery react nextjs material ui tailwind css nodejs  more..

Sarad

Mobile: +91 9895490866
Location: Nepal, Online (Saudi Arabia)
Qualification: BCA

Experience: Web design web development video editor app developer   more..

Mukesh

Mobile: +91 9895490866
Location: Maharashtra, Online (Saudi Arabia)
Qualification: Pursuing bca last year

Experience: Web development gaming front end  more..

Abhiram

Mobile: +91 8301010866
Location: kannur,kerala, Online (Saudi Arabia)
Qualification: B-Tech

Experience: Python C HTML CSS Basic Web development SQL python developer at Progbiz Private LimitedApplication for Python Django  more..

Shalini

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Saudi Arabia)
Qualification: B.Tech

Experience: Understanding Test Requirement Deriving Test Scenarios Test Case Documentation Test Data Collection Test Execution Test Reporting and Continuous development of  more..

Sandeep

Mobile: +91 9895490866
Location: Noida, Online (Saudi Arabia)
Qualification: B.tech

Experience: Flutter Developer dart programming restApi integration Firebase Push Notifications GitHub I have 2 2 years of experience | Resume for  more..

Balaraman

Mobile: +91 91884 77559
Location: Chennai, Online (Saudi Arabia)
Qualification: B sc

Experience: I have completed a 3 months internship program in Inmakes infotech pvt ltd kochine I have experience in Manual testing  more..

J

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Saudi Arabia)
Qualification: Msc computer science

Experience: python core html banking process - customer service etc  more..

Yeswanth

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Saudi Arabia)
Qualification: Btech

Experience: I’m familiar with front end technology like html css javascript and intermediate level in back end like java python  more..

Ramcharan

Mobile: +91 91884 77559
Location: Ahmedabad , Online (Saudi Arabia)
Qualification: Btech

Experience: Frontend developer   more..

Lavanya

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Saudi Arabia)
Qualification: BCA

Experience: web design MySQL mongodb django python bootstrap |   more..

Tamada

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Saudi Arabia)
Qualification: Diploma

Experience: 3 year experience and auto cad 2d design  more..

Priyanka

Mobile: +91 9895490866
Location: Maharashtra, Online (Saudi Arabia)
Qualification: BTech

Experience: Having experience in freelancing project where we analysis requirements create test case execute test cases perform functional & non functional  more..

Nand

Mobile: +91 91884 77559
Location: Telangana, Online (Saudi Arabia)
Qualification: ADIT Diploma

Experience: html css bootstrap java Script php Laravel MYSQL mongodb Python django AWS cloud IBM cloud Angular mean stack node js  more..

Kartik

Mobile: +91 8301010866
Location: Punjab, Online (Saudi Arabia)
Qualification: BE CSE

Experience: Skills- python java css html sql django js Exp - fresher  more..

ashwin

Mobile: +91 89210 61945
Location: Kerala, Online (Saudi Arabia)
Qualification: Btech

Experience: Django python rest api django rest framework  more..

Kothiralla

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Saudi Arabia)
Qualification: Degree

Experience: python Django SQL HTML CSS JavaScript  more..

Nalini

Mobile: +91 98474 90866
Location: Karnataka, Online (Saudi Arabia)
Qualification: BE

Experience: Manual testing Automation testing  more..

prasath

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Saudi Arabia)
Qualification: Visual Designer and UIUX Designer

Experience: Freelance in graphic design and 8 month experience as UIUX Designer role in theecode and AMD branding works website designing  more..

Ranjith

Mobile: +91 8301010866
Location: Karnataka, Online (Saudi Arabia)
Qualification: MCA

Experience: i have 3 years of experience in Wordpress php html css java javascript ajax jquery  more..

Krishnaprasad

Mobile: +91 91884 77559
Location: Kerala, Online (Saudi Arabia)
Qualification: BSc.Chemistry

Experience: I successfully completed my internship in python fullstack development from Mashupstack As the part of my internship I completed some  more..

Kiran

Mobile: +91 8301010866
Location: Kerala, Online (Saudi Arabia)
Qualification: B.tech

Experience: B tech graduate in electronics and communication engineering Worked as an electronics technician for two years After quitting job trained  more..

Vavilaala

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Saudi Arabia)
Qualification: mca

Experience: I am well with mern stack mainly front end I worked as web developer in vegamoon technologies as intern   more..

Talha

Mobile: +91 8301010866
Location: Gujarat, Online (Saudi Arabia)
Qualification: 12th pass

Experience: I have a good knowledge of HTML CSS Bootstrap Angular Ionic framework Wordpress and responsive web design  more..

Twinkle

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Saudi Arabia)
Qualification: Graduation

Experience: Management childhood development fluent English  more..

Ranjithabai

Mobile: +91 98474 90866
Location: Bangalore , Online (Saudi Arabia)
Qualification: Bca

Experience: I am fresher Full stack developer Java Hyml css javascript Angular React Sql   more..

Poornima

Mobile: +91 9895490866
Location: Maharashtra, Online (Saudi Arabia)
Qualification: BE

Experience: 4 8yr experience 4 yr in manual 1yr in automation 1yr database testing |   more..

Renu

Mobile: +91 89210 61945
Location: Delhi, Online (Saudi Arabia)
Qualification: MBA

Experience: Hi I am Renu Bhardwaj an MBA with diploma in computer application and programming languages Having experience of 7+ years  more..

Teena

Mobile: +91 98474 90866
Location: Ernakulam , Online (Saudi Arabia)
Qualification: BTech

Experience: Currently working as software tester overall 7 months experience in manual testing   more..

Anusha

Mobile: +91 91884 77559
Location: Karnataka, Online (Saudi Arabia)
Qualification: B.E (E&C)

Experience: Have teaching experience for 8 years in maths and science Building educational content development Online and offline teaching   more..

Pradeep

Mobile: +91 89210 61945
Location: Rewa, Online (Saudi Arabia)
Qualification: Bachelor of engineering

Experience: Selenium testing Test automation Automation testing Framework design Page object model framework Data driven framework Keywork driven framework | Resume  more..

Abhishek

Mobile: +91 89210 61945
Location: Bihar, Online (Saudi Arabia)
Qualification: B.tech in mechanical

Experience: Currently I am working in shriambica engineering company vadodara gujrat in design department where I develop and research crushing and  more..

Tabasum

Mobile: +91 91884 77559
Location: Kolkata, Online (Saudi Arabia)
Qualification: B.Tech in ECE

Experience: With experience of 1 5 years as an Associate Software Tester I have hands on-experience in Manual Testing and Automation  more..

Rohit

Mobile: +91 9895490866
Location: Maharashtra, Online (Saudi Arabia)
Qualification: MCA 2023

Experience: I have 6 months of internship experience as a junior technology developer | Resume for   more..

Salman

Mobile: +91 91884 77559
Location: Karnataka, Online (Saudi Arabia)
Qualification: 12+

Experience: I have total 5+ years expirence Desktop support and networking in Wipro DNA |   more..

Priyanka

Mobile: +91 8301010866
Location: Maharashtra, Online (Saudi Arabia)
Qualification: Bachelor

Experience: Manual testing automation testing using selenium and java api testing postman gitlab core Java  more..

Ramsheeda

Mobile: +91 9895490866
Location: Kerala, Online (Saudi Arabia)
Qualification: bsc

Experience: • Web Development: Python HTML CSS JavaScript • Data Base management: SQL PSQL NoSQL • Version Control: GIT • Data  more..

Alphonsa

Mobile: +91 8301010866
Location: Kerala, Online (Saudi Arabia)
Qualification: Bsc mathematics

Experience: With three years of tutoring experience in mathematics English and science for 5-10 age group classes I excel in creating  more..

Muhammed

Mobile: +91 89210 61945
Location: Aluva, Online (Saudi Arabia)
Qualification: Bsc Physics with computer applications

Experience: 6 month experience in python developer trainee from IDTECH Technologies KochiApplication for Python Django  more..

Albin

Mobile: +91 89210 61945
Location: Kerala, Online (Saudi Arabia)
Qualification: B Tech

Experience: python with full stack intern B Tech Graduation  more..

nitin

Mobile: +91 91884 77559
Location: Maharashtra, Online (Saudi Arabia)
Qualification: 12th

Experience: 3 years experience in 2d animation and graphic design |   more..

Ayush

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Saudi Arabia)
Qualification: B.tech CSE

Experience: C++ Golang Flutter Dart Firebase UI UX : Android Studio VS Code Git GitHub BitBucket Flutter Developer( September 2023 –  more..

Priyanshi

Mobile: +91 9895490866
Location: Gujarat, Online (Saudi Arabia)
Qualification: B.E in computer science

Experience: ● Experienced and dedicated manual testing professional with seven years of hands-on experience specializing in web and mobile application testing  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in saudi-arabia
Internship/projects in saudi-arabia
Internship/projects in saudi-arabia
Internship/projects in saudi-arabia
Internship/projects in saudi-arabia
Internship/projects in saudi-arabia
Internship/projects in saudi-arabia
Internship/projects in saudi-arabia
Internship/projects in saudi-arabia
Internship/projects in saudi-arabia
Internship/projects in saudi-arabia
Internship/projects in saudi-arabia

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer