Digital Marketing / SEO (Full Course) Training by Experts

• Introduction – Digital Marketing
• Introduction - Search Engine Optimization
• Caching, Crawling & Indexing
• Google / Yahoo / Bing Algorithms
• Competitor Website Analysis
• Domain Name Registration
• Basics of Server Configurations & Settings
• File Names / Directories / Sub Domains
• HTML5 Tags
• CSS, Bootstrap (Mobile Friendly) Style Sheets
• Website Designing using Templates
• Basics of Canva
• Basics of Photoshop
• Blogger, WordPress
• Meta Tags, Title Tags, Head Tags, Fav icon
• Page Layout, Content Optimization
• Working of Robots.txt, Do-Follow Links
• Internal / External Linking
• Image Optimization
• YouTube Video Integration
• Google Map Integration on Webpages
• Google My Business (Google Local Seo)
• Social Media Plugins
• Keyword Analysis / New Trends
• Google Search Operators
• Google Webmaster Tools
• Google Analytics
• Google Copyrights Verisign
• Payment Gateways
• Interactive / Dynamic Websites
• Live Chat Integrations on Websites
• Whatsapp Integrations on Websites
• Breadcrumbs using Schema.org
• W3 Standard HTML Validation
• 404, 403 Error Checking
• Plagiarism / Grammar / Spelling Checking
• URL Redirection / htaccess / Seo Friendly URL
• RSS Feeds, XML Sitemap
• On Page SEO Tools
• Web Hosting (FTP)

Module 1: Introduction to Social Media Marketing

1. Overview of Social Media Marketing

   • Definition and importance
   • Evolution of social media
   • Current trends and future predictions

2. Benefits and Challenges of Social Media Marketing

   • Advantages for businesses
   • Common challenges and how to overcome them

3. Understanding Different Social Media Platforms

   • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube)
   • Choosing the right platforms for your business

Facebook Marketing

• Faceboob Page Settings and Promotion
• Facebook Groups, Profile, Events
• Facebook Ad Campaigns & Reporting
• Facebook Monetisation

Instagram Marketing

• Profile Settings (personal, creator, and business)
• Instgram Campaigns
• Followers, Influencers and Collabs
• Instagram Monetisation

YouTube Marketing

1. YouTube Channel Optimisation
2. Video Creation & Uploading
3. YouTube Settings
4. YouTube Monetisation

Module 2: Developing a Social Media Strategy

1. Setting Goals and Objectives

   • SMART goals for social media
   • Aligning social media goals with business objectives

2. Audience Research and Segmentation

   • Identifying your target audience
   • Creating audience personas

3. Competitive Analysis

   • Analyzing competitor social media strategies
   • Identifying opportunities and gaps

4. Crafting a Social Media Plan

   • Content calendar creation
   • Budgeting and resource allocation

Module 3: Content Creation and Curation

1. Types of Content

   • Text, images, videos, infographics, and more
   • Best practices for each type

2. Content Ideation and Planning

   • Brainstorming techniques
   • Content pillars and themes

3. Content Creation Tools and Techniques

   • Graphic design tools (Canva)

4. User-Generated Content and Influencer Marketing

   • Encouraging and leveraging user-generated content
   • Collaborating with influencers

Module 4: Social Media Advertising

1. Introduction to Social Media Ads

   • Benefits of paid social media
   • Overview of advertising options on major platforms

2. Creating Effective Ad Campaigns

   • Ad copy and design best practices
   • Targeting and segmentation

3. Budgeting and Bidding Strategies

   • Setting a budget
   • Bid types and strategies

4. Measuring Ad Performance

   • Key metrics and KPIs
   • Analyzing ad performance and optimizing

Module 5: Engagement and Community Management

1. Building and Managing Online Communities

   • Strategies for community building
   • Engaging with your audience

2. Handling Negative Feedback and Crisis Management

   • Best practices for responding to negative comments
   • Developing a crisis management plan

3. Customer Service on Social Media

   • Providing support through social media channels
   • Tools for social media customer service

Module 6: Analytics and Reporting

1. Tracking Social Media Performance

   • Key performance indicators (KPIs)
   • Tools for tracking and analytics

2. Analyzing Data and Gaining Insights

   • Making sense of social media data
   • Turning insights into action

3. Reporting and Presenting Results

   • Creating effective reports
   • Presenting findings to stakeholders

Module 7: Advanced Social Media Strategies

1. Social Media SEO

   • Optimizing social media profiles and posts for search
   • Integrating social media with SEO strategy

2. Social Media Automation and Tools

   • Tools for scheduling and automation (Hootsuite, Buffer)
   • Best practices for using automation

3. Integrating Social Media with Other Marketing Channels

   • Cross-channel marketing strategies
   • Using social media data to inform other marketing efforts

4. Staying Updated with Social Media Trends

   • Following industry news and updates
   • Adapting to changes in social media platforms and algorithms

Module 8: Case Studies and Practical Application

1. Analyzing Successful Social Media Campaigns

   • Case studies from various industries
   • Key takeaways and lessons learned

2. Hands-On Projects

   • Developing and implementing a social media strategy
   • Creating and managing a social media campaign

3. Peer Reviews and Feedback

   • Presenting projects to the class
   • Providing and receiving constructive feedback

• Email marketing overview

  • Introduction to Advanced Email Marketing
  • Fundamentals of Email Marketing
  • Email Best Practices and Myths
  • Bulk Email concept
  • Things you can do with Emails

• Elements of marketing emails

  • Advantages of the different text formats (HTML or Plain Text)
  • Permissions & E-permissions
  • Frequency & Ethics of Newsletters
  • Defining your Goals
  • Email Marketing Strategies

• Email Marketing Tools and Software

  • Email Software and Tools
  • Email Software Analysis
  • Selecting Email Software
  • Importing Email Lists
  • Practical on 3 Software for Lists
  • Custom Fields
  • Double Opt-IN
  • Lead or Contact Fields
  • Content First
  • Sending Email Campaign
  • Sending HTML Email Campaign
  • Sending Mobile Responsive Email
  • Email Open Rate
  • Email Click Through Rate
  • Email A/B Testing
  • Variant Case Study
  • Segmentation Strategy
  • List Segmentation and Campaign

• Email Marketing Templates

• Introduction to Paid Advertising

  • What is Paid advertising
  • Benefits of Paid advertising
  • Business objectives in paid ads
  • Branding Campaign
  • Direct marketing campaign
  • Paid advertising channels
  • Paid Bidding Strategies
  • Premium Ad Networks

• Introduction to Google Ads(PPC)

  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits

• PPC(Pay Per Click Campaign)

  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation

• AdGroups and Keywords Setup

  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups

• Ad Formats and Guidelines

  • Types of Ads
  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ad
  • Elements of Effective Ads
  • Writing the Ad Copy
  • Final URL of Ad
  • URL Options
  • Mobile URL Option
  • Best and Worst Ads Examples
  • Google Ads Guidelines
  • Copyrights & Trademark Guidelines

• Google Ads Auction and Bidding

  • What is Ads Auction
  • What is Ad Rank
  • What is Quality Score
  • How to improve Quality Score
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • Improving the CTR
  • What is Actual CPC?
  • How QS affects the Cost?
  • Types of CPC’s
  • Bidding Strategies
  • Auction Insights Tool

• Ad Extensions

  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • Call Extension
  • Message Extension
  • Location Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions

• Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Offline Conversions
  • Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  • ROI Calculation

• Campaign Reports Analysis

  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
  • Automated Rules
  • Dimensions Report

• Display Ads Campaign

  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads
  • Creating a Gmail Ads Campaign

• Remarketing Campaign

  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues.
  • Measuring Results of Campaign

• Video Marketing with YouTube

  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis

• Shopping Ads Campaign

  • What are Shopping ads
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Datafeed Setup
  • Types of Datafeed
  • Datafeed Properties
  • Adgroups and Product groups
  • Bidding strategies
  • Reporting and Analysis

• Mobile Marketing Campaign

  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports

• Google Ads Tools

  • Opportunities Tool
  • Account Access Levels
  • Change History Tool
  • PPC Manager Account (My Client Center)
  • Google Ads Editor
  • Google Scripts
  • Business Manager
  • Account Linking

Section 1: Video Editing for YouTube using Canva

• Video Mixing
• Audio Mixing
• Animations
• Text Settings
• Speed Settings
• Searching Videos

Section 2: Thumb Image Settings using Canva

• Making Thumb Images
• Making Cover Photos
• Logo
• Posters
• Searching Images/Designs

Section 3: YouTube Channel Settings

• Channel Name & URL
• Default Values
• Tags
• Cover Photo

Section 4: YouTube Video Settings

• Video Title, Description & Tags
• Upload Video
• Live Broadcasting
• Video Settings

Section 5: Introduction to YouTube and video marketing

• Evolution of YouTube
• The power of online video
• Why YouTube SEO is important
• Keeping up with YouTube algorithm changes

Section 6: Producing a Video Content Strategy

• Content creation planning & strategy
• Producing a content calendar
• Identifying content trends
• What makes content “Shareable”?

Section 7: Publishing Videos and YouTube SEO

• Video title optimization
• Video description optimization
• Video Tags
• Video thumbnails

Section 8: Content Curation Techniques for Higher Engagement

• The power of playlisting
• Optimizing archive and library content
• Passive content curation

Section 9: Content Distribution and Promotion

• Other content distribution platforms
• Paid vs unpaid promotion

Section 10: Passive & Active Cross-promotion

• What is cross-promotion?
• What is collaboration?
• Active cross-promotion techniques
• Passive cross-promotion techniques

Section 11: Understanding YouTube data & analytics

• Basics of YouTube Analytics
• What is watch-time & why is it so important?
• Understanding your audience via YouTube Analytics
• Key metrics to track

Domain Name Registration

• Search Domains
• Top Level Domains (TLD)
• Country wise domains
• Domain name registrations
• Sub Domains

Web Server Settings

• How to Choose Web server?
• Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
• Basics of Web Server Control Panel
• DNS Settings
• Web Server Performance
• Add on Primary Domains
• Create sub domains

FTP Software Installations

• FTP Software
• FTP Software Installation
• FTP Configuration
• How to use FTP Software
• Upload / Download files using FTP Software